Auction
The Auction system of marketing and selling Real Estate is not a new innovation – in fact auctions have been a part of the Real Estate Industry’s culture for over 150 years with LJ Hooker leading the way since 1928. However, what has changed substantially is the way Real Estate Auctions have evolved over time. Responding to the way consumers require business to be conducted and adapting to changing legislation, LJ Hooker has moved into the 21st century with a totally transparent and consumer friendly process. We believe a well conducted Auction should provide an open and fair environment for both buyers and sellers. LJ Hooker understands that the handling of an Auction requires a certain process to be followed whereby many strategic aspects must be covered throughout the course of an Auction marketing campaign in order to achieve a great result. .
- Auctions attract more buyers to your property, as people don’t dismiss it because of an asking price.
- The sense of urgency created by the auction date stops buyers delaying a decision and lets them know you are serious about selling.
- You are protected by a reserve price; this means your property won’t sell unless bidding reaches a pre-agreed level.
- At an auction there is no ceiling price so you have the opportunity to achieve a price above your expectations.
- Auctions produce an unconditional contract for sale with a set settlement date.